ORACLE RED BULL RACING X POKERSTARS (BRAND/PARTNERSHIPS)
Brand partnership combining two giants of EPIC entertainment.
Using key sporting moments to bring unforgettable F1 experiences to a poker playing community, climaxing in the first Vegas Grand Prix since Caesars Palace 1982.
INVOLVING
Partnership collaboration / brand strategy / cross brand DNA toolkit / campaign activation including multi vertical paid + organic social content using Slate / video automation using AI and StoryTeq, ORBR pit lane digital screens / F1 driver and car livery / Snap Chat AR filters / Netflix style documentary series / visual product and CRM alignment.
SCALE
Cross brand partnership promotion utilising Red Bull and Pokerstars vast global audiences.
Pokerstars no1 in brand visibility across all ORBR brand partners during active season. Beating Mobil 1 in brand recognition.
ORBR 10.8M - Pokerstars / Casino - 10M+
ACHIEVEMENTS
A thrilling 2 year partnership tracking Max Verstappens back to back 3 X World Championship wins. Redefined creatively the future of partnerships for Red Bull (Got a thumbs up from Max aswell)
MAPLE LEAF SPORTS ENTERTAINMENT X POKERSTARS (BRAND/PARTNERSHIPS)
Brand partnership bringing the Epic world of PokerStars Casino to the exhilarating sports world of the Toronto Maple Leafs / Raptors. Taking Leafs and Raps fans on an EPIC journey to celebrate Canadas own teams and the EPIC world of PokerStars Casino.
INVOLVING
Partnership collaboration, brand strategy, cross brand DNA toolkit guidelines, brand campaign activation including mutli vertical social content using Slate / video automation using AI and StoryTeq,. In stadium video advertising, OOH and broadcast video advertising, outdoor brand marketing installations, Snap Chat AR, organic social media including bespoke work with Ambassador talent.
SCALE
Cross brand partnership promotion, utilising MLSE and Pokerstars vast Global audiences.
Raps/Leafs 5M+ Pokerstars 10M+
150 Posts - 1M impressions - 62K Engagements - 117K Video views
ACHIEVEMENTS
The ultimate sign of brand success is a fan getting tattooed with your logo to relive an experience over. A brand activation so Epic Leafs fans are now wearing spades.
Leading a creative team of digital brand/motion/UX designers in an end to end creative re-brand process.
INVOLVING
Brand strategy, brand creation, logo mark creation, persona segment testing, graphic design, organic / editorial social media, video automation templates, motion, print, merchandising.
SCALE
Spox online audience - 4Million, 289K Facebook users, 60K Instagram. Germanys No1 Multisports site.
ACHIEVEMENTS
End to end brand redesign of Germanys no1 multi-sport site. Finding a niche in the German digital landscape, diversifying and refreshing the brand of a multi-sport powerhouse in attracting a new breed of fan.
WWW: spox.com
INSTA: instagram.com/spox.com
Creating a Pokerstars ownable, unique industry leading Organic toolkit and social strategy to drive successful commercial acquisition through an organically engaged casino community.
INVOLVING
Creative direction, art direction, social content strategy, operational facilitation of 3rd party content agencies, graphic design, motion design, toolkit / guideline creation and guardianship, iterative design phases based on real time user metrics, video automation via StoryTeq, reactive social packs via Slate
SCALE
Operating and delivering upward of 100+ content pieces monthly across 4 Global regions in a highly competitive, established and saturated Casino / gaming social market.
ACHIEVEMENTS
PokerStars Casino currently no1 in UK, Romania, Canada, Spain (from scratch) without paid boosts / support.
view: PokerStars Casino UK
view: PokerStars Casino RO
view: PokerStars Casino CA-ON
view: PokerStars Casino ES
Leading a team of senior designers/creatives /motion designers/copywriters in an end to end rebrand process. Delivering the first Pokerstars Sports Book rebrand globally as part of the domestic ‘Start of Football Season’ Launch
INVOLVING
Visual/brand strategy, graphic design, art direction, persona research, copywriting, motion, brand guideline guardian. Creation of 30+ bespoke visual identities for core commercial betting offers. Providing graphical toolkits/templates for editorial social media use in DEU/ES/FRA (SM agency support for reactive editorial output)
SCALE
Launched across 10+ Global regions with customers reaching 1million+ worldwide ($4.9 Billion value - 2019)
ACHIEVEMENTS
Delivered a strongly user validated / betting community stress tested Sports book brand proposition in under 5 months.
Scrolling deep dive into the biggest Ligue Un teams pushing for Europes biggest stage. A rich storytelling experience covering the players, the stadiums, the hype, the odds and the glory of the UCL.
INVOLVING
Editorial narrative, storyboarding, art direction, graphic design.
Built in shorthand, ‘Ones to watch’ is a fast, multi-platform, responsive content solution, built to be designer and editor friendly for quick and efficient content creation.
view: UCL Ones to Watch
Delivering SKY BET sports book campaign and offer creative across Germany and Italy. Working closely with SKYBET UK in order to deliver fast paced sport betting campaigns to local markets / regions.
INVOLVING
Art direction, graphic design, artwork automation, vi creation, brand guardianship, photography re-touching, freelancer supervision.
SCALE
DEU and ITA arm of one of UK’s biggest and most prominent betting providers.
ACHIEVEMENTS
Providing high level creative offer visuals (DEU), whilst still in a strictly regulated Sport betting landscape (ITA) A creative challenge across varying levels of market regulation.
Studs Up Facebook Live web show covering football content for a new breed of football fan. Recorded live from Fulham Broadway VUE e-gaming centre London.
INVOLVING
Brand creation, brand strategy, editorial narrative and storytelling, graphic design, live graphics and motion support, motion, video, set creation and production support, social media activation featuring show talent and ambassadors.
SCALE / ACHIEVEMENTS
First Facebook Live TV show to be broadcast LIVE by a global Sports publisher. (GOAL). After a hit first season, 2 following seasons were commissioned.
view: STUDS UP Season 1
view: STUDS UP Season 2
Animatic motion movies to support Konami PES activation.
Each movie depicts the story around 3 chosen footballing legends, including a full 60 seconds brief history of their rise to becoming a sporting great.
Illustrated animation featuring live game footage in PES for some of the players most iconic career moments.
INVOLVING
Art direction, style direction for creative treatments, storyboarding, agency facilitation, VO casting and supervision.
SCALE
Global distribution across Goals publisher Network of 10M+ online users .com platform and Social channels and Konamis global gaming network.
ACHEIVEMENTS
Delivery of 3 full length 60 seconds animatic movies from concept to final delivery in under 2 weeks.
WWW: Romario
WWW: Cruyff
WWW: Beckham
Interactive showcase for Goals no1 publishing event of the year the ‘Goal 50‘. The Top 50 players of the year as voted for by Goal correspondents globally.
INVOLVING
WebGL, 3rd Party agency facilitation with Parralax Leeds and Shorthand, creative direction, editorial narrative, illustration, graphic design.
SCALE
Goal.com flagship editorial feature, combining voting from the worlds largest network of footballing correspondents.
ACHIEVEMENTS
Delivering an increased level of engagement time per user visit of around 20 seconds to provide BRAND IMPACT alongside REACTIVE volume social.
Video activation for the World Cup Coca Cola Trophy Tour across Goal.com global publishing network. Bringing together the Coca Cola brand with Goals footballing network of Fans.
INVOLVING
Art direction, Graphic design, motion design, freelance resource management, storyboarding.
SCALE
Goals global publishing network as the worlds biggest football site:
500+ posts
10 Million people
374,478 engagements
3 Million views
End to end rebrand of one of Americas Oldest Sports publications across product, editorial and Social Media.
INVOLVING
Brand Strategy, editorial strategy, brand guideline creation, logo mark creation, graphic design, motion, video, social media templating for editorial, video automation, persona testing, UX/UI, product integration.
SCALE
Top 4 Multi-Sport site and oldest sports publication in America.
ACHIEVEMENTS
The opportunity to change the visual direction of one of the most loved sport publication brands in America.
Goal UK centre of excellence wall art refresh.
INVOLVING
Illustrative executions inline with a change in audience demographic and refocused creative direction in order to target younger, more fashionable and social influencer lead fans.
Video activation for UEFA / UEL’s Lyon 2018 final competition to win a trip to Lyon and play on the pitch with all time greats / key social influencers.
INVOLVING
Creative direction, storyboarding, motion, video, graphic design.
View: Cross bar challenge
View: Play on the pitch
Partnership activation for the Samsung sponsored ‘Goal NxGn’ Top 50 players under 20. Full creative campaign for the end to end promotion for a new breed of football fan.
INVOLVING
Concepting, creative direction, graphic design, motion, storyboarding, editorial storytelling, video automation, printed player award plaques.
Digital partnership activation for Santander using online StoryTelling Platform Shorthand. Building brand presence to a new footballing audience based around the UEFA Champions League.
INVOLVING
Creative direction, graphic design, motion, Storytelling page build in Shorthand, video templating and automation.
view: Santander UCL 50 Page
facebook video: Santander UCL 50 Video
End to end creative marketing for the Official UEFA 2016 Euros campaign featuring David Guetta.
INVOLVING
Immersive website activation for the EURO 2016 Guetta song (recording 1,000,000 fan voices) Design and creation of Official Single Artwork for Sony. Art direction for exclusive David Guetta photo / video shoots for promotional material throughout the campaign.
SCALE
56m Social reach
1.3m Engagements
12 Global Regions delivered
ACHIEVEMENTS
The first ever fully musically integrated Football tournament featuring the worlds biggest selling DJ.
view: Official #EURO2016 Song preview!
view: Euro 2016 Wrap video
