MAPLE LEAF SPORTS ENTERTAINMENT X POKERSTARS (BRAND/PARTNERSHIPS)
Brand partnership bringing the Epic world of PokerStars Casino to the exhilarating sports world of the Toronto Maple Leafs / Raptors. Taking Leafs and Raps fans on an EPIC journey to celebrate Canadas own teams and the EPIC world of PokerStars Casino.
INVOLVING
Partnership collaboration, brand strategy, cross brand DNA toolkit guidelines, brand campaign activation including mutli vertical social content using Slate / video automation using AI and StoryTeq,. In stadium video advertising, OOH and broadcast video advertising, outdoor brand marketing installations, Snap Chat AR, organic social media including bespoke work with Ambassador talent.
SCALE
Cross brand partnership promotion, utilising MLSE and Pokerstars vast Global audiences.
Raps/Leafs 5M+ Pokerstars 10M+
150 Posts - 1M impressions - 62K Engagements - 117K Video views
ACHIEVEMENTS
The ultimate sign of brand success is a fan getting tattooed with your logo to relive an experience over. A brand activation so Epic Leafs fans are now wearing spades.