ORACLE RED BULL RACING X POKERSTARS (BRAND/PARTNERSHIPS)
Brand partnership combining two giants of EPIC entertainment.
Using key sporting moments to bring unforgettable F1 experiences to a poker playing community, climaxing in the first Vegas Grand Prix since Caesars Palace 1982.
INVOLVING
Partnership collaboration / brand strategy / cross brand DNA toolkit / campaign activation including multi vertical paid + organic social content using Slate / video automation using AI and StoryTeq, ORBR pit lane digital screens / F1 driver and car livery / Snap Chat AR filters / Netflix style documentary series / visual product and CRM alignment.
SCALE
Cross brand partnership promotion utilising Red Bull and Pokerstars vast global audiences.
Pokerstars no1 in brand visibility across all ORBR brand partners during active season. Beating Mobil 1 in brand recognition.
ORBR 10.8M - Pokerstars / Casino - 10M+
ACHIEVEMENTS
A thrilling 2 year partnership tracking Max Verstappens back to back 3 X World Championship wins. Redefined creatively the future of partnerships for Red Bull (Got a thumbs up from Max aswell)